There is a theory about a crisis as a positive event (incident).
We are always talking about the shift that needs to happen – in human minds, workplaces and lives.
We normally talk about it in the future tense and it is time to change it to the present.
𝗣𝗲𝗼𝗽𝗹𝗲. We might not notice, but an “era of post-traumatic growth” is already floating around us. We have already changed – there is a growing sense of agency in society. We became more attentive during our interactions with the planet, tech, brands, and each other. The effort we made brought our personal strength, spirituality, relations, and appreciation of life to the next level and it hasn’t reached a limit yet.
𝗪𝗼𝗿𝗸. The workplace has evolved together with us. Employers are fighting not only for what you do at work but also what you do out of work. Therefore companies should work on eliminating their weak spots to prevent employees from quitting and concentrate on care, inclusiveness, accessibility, a balance between physical and digital, and considering the interests of individuals are a competitive advantage now.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀. The role of brands has changed too. A new vision is “taking care of the world today while also building its future in a good way for the planet, business, and society.” Building relations with understanding the desires and goals of all parties give that impulse for creative business strategies to emerge and bring growth and relevance. Brands should keep in mind that the modern consumer is driven by value and guard the balance between affordability and sustainability. On the other hand, unconsciously, we are already looking to brands to lead our way. Therefore businesses must understand their role and responsibility, take them seriously, and do their part in the process of creating a better world while running their business.
….with that being said let’s embrace the crisis with gratitude and take from it all we can for stepping up in this uneasy, but wonderful journey called life.