Not because of our previous efforts to win them over, but because they were inspired by a story they heard about how we helped someone else.
Feel that?
That’s the power of storytelling.
The strongest marketing in 2024?
Stories that make people feel they’re part of something larger than themselves.
It’s the same in hospitality—guests don’t just want a stay, they want to feel part of a bigger story, one that bonds them to the place and people forever.
It’s that blaze that ignites lasting connections.
A CEO once told me, “The real power is when guests and employees don’t just join the story—they become it.”
And in recruitment, it’s no different—when candidates don’t just fill a role but embody the purpose itself, they become architects of impact, building something far beyond themselves.
And that spreads, like wildfire.